EthCC[9]
DeFi Day
Why Aren't RWAs a Trillion-Dollar Market Yet?
Panel
Monday, March 30th 2026
13:50 - 14:20
Chaplin Stage
Description
Why Aren't RWAs a Trillion-Dollar Market Yet?
Product & Marketers
Why marketing isn't enough anymore
Talk
Tuesday, March 31st 2026
10:00 - 10:20
Redford Stage
Description
We've seen multiple ways for chains and protocols to market to their audiences: KOLs, InfoFi, Research. Today it's not enough anymore. This talk will focus on how protocols and chains can maintain their user base even after a marketing campaign.